The “starving artist” trope is officially dead. In today’s creator economy, you don’t need a million followers or a viral TikTok to start making money. In fact, some of the most successful digital product creators started with a following of zero.
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For years, the “creator economy” was treated like a hobby by the financial world. If you were a YouTuber, TikToker, or freelance designer, you likely spent your April 15th frantically Googling whether a ring light counts as a business expense or why you received three different 1099 forms from the same brand.